Addison Farms
Valentine’s Day

A custom social campaign and interactive wine paring quiz

#interactive #holiday #carousel

We wanted to uncork something truly special for Addison Farms Vineyards on Valentine’s Day, so we created BarTinder, where each of their wines has its own dating profile, reflecting its unique personality, to help buyers find their perfect pairing.

In addition to the BarTinder Instgram campaign, we also created a custom, interactive quiz for Addison Farms Vineyard to share in their newsletter, which matches personality and tasting perferences to specific wines from their catagloue.

Whether you're toasting to love, friendship, or self-care, we want Addison Farms wines to sweep you off your feet.

We compared extensive tasting and pairing notes to build a detailed logic map designed to lead the quiz taker to the perfect wine for their taste or occasion.